Dalston Type Safari

This past week we took a journey to Dalston for a type safari. I didn't quite know what to expect, but I was very satisfied with the outcome. I really enjoyed learning about all of the different types and what they conveyed about the building you were about to enter. I was never aware that something as simple as what font was used on a sign could have such an impact on the consumer. One of my favorites was the Radio City Music Hall style sign. It was nice too see that there is some American influence in the land of the Brits. The tour really gave me a new outlook on how to use fonts and really think about what I want to convey when creating something.